If your an 80s child, you will definitely remember the Original New York Seltzer. This carbonated drink made late afternoons more fun and exciting back in the day. Well guess what? It’s going to be available once again real soon. Get ready!
The Original New York Seltzer (ONYS)—the 1980s classic soft drink that was a favorite of Rambo actor Sly Stallone—is making a triumphant return today after a two decade absence, beginning with online sales and expanding to grocery stores and restaurants across the country in the coming days.
Bubbly, fizzy and sold in charming siphon-style glass bottles embellished with a New York City motif, ONYS was omnipresent, with flavors ranging from vanilla cream soda to orange. One of the company’s biggest points of differentiation quickly became the complete foregoing of artificial color, meaning that while raspberry tasted like raspberry, no unnecessary magenta hue bogged it down.
“ONYS was a genuine, start-up boutique brand with a mission,” said freshly-minted ONYS President Ryan Marsh. A longtime leader in the beverage industry, Marsh sees almost limitless potential in a brand left dormant by its original owners for 20 years. “ONYS launched in the face of giant beverage companies and was distinctly different. I think people felt that independent spirit and rallied around the brand. Everyone roots for the little guy.”
Original New York Seltzer was, perhaps, the 1980s in a bottle. When the brand folded in the early 1990s, ONYS quickly became one of the first true “cult” soft drinks. Enthusiasts staged letter writing campaigns for the drink’s revival and sought out leftover packs of the soda wherever available. (For some reason, a staggering amount of the product landed at the low-budget
The re-launch of the brand seeks to quench the thirst of nostalgic drinkers two decades on, all while tapping into the modern, health-conscious drink trend it helped to spearhead. The drink’s rebirth will see very little change from what made ONYS so popular in the first place, with all aesthetic choices—right down to the glass bottles—standing firm and an even greater focus on being a “natural” drink through the use of cane sugar as a sweetener.
ONYS has an ambitious confidence in its decades-old product.
“ONYS never has and never will make boring drinks. Sparkling waters were a fancy, indulgent thing. We’re making that happen all over again,” said Marsh. “ONYS took off then for the same reasons it’s taking off now. And now, with health consciousness at an all-time high and rising, it’s perfect timing. The fact that people have a genuine emotional commitment to ONYS is just a whole separate unique advantage that we enjoy.”